Have you ever read a book or listened to a speaker and it turned your life inside out? I started reading The Best Yes (and I am not an avid reader mind you) as I began embarking on a few forks in the road when it came to our little business. It has made really value the act of saying yes to somethings and the confidence to say no to others.
I love paper. I love the way it feels. I love the way it smells. My love for paper became a career that I am extremely passionate about. I could have worked for someone else in the capacity of designing or printing, but I started my small business in the hopes of starting a family. I wanted to have the flexibility to start and stop when I needed to. It was a means of putting God first, my family second and my career third.
Photo Curtesy of: Love Tree Studios
We had Pearl (the bundle of joy you see in every personal post I share) in the same year that we launched the business and my husband starting his PhD at Mizzou. We have also started the process of taking foster parenting classes in hopes of expanding our family this summer. Since this whirlwind of events (none of which I expected to occur in our first year in business), I decided it was time to truly look at the direction in which our company was headed.
“Our decisions aren’t just isolated choices. Our decisions point our lives in the directions we’re about to head. Show me a decision and I’ll show you a direction…We’ve got to get good at chasing down our decisions. See where they will take us. And makes sure that’s where we really want to go.” -The Best Yes
After a successful first year with a lot of curve balls, I realized that I had some decisions to make for the upcoming year. I loved that my job was something I was passionate about and gave me time to care for my little one. The crossroads came when I would do something related to work that I wasn’t in love with that took time away from Pearl.
I started my business saying yes to every request sent my way. Even if that yes was not something I loved. On top of it all, I would market, network and be everywhere all the time. I started looking down the road at my decisions and realized that if I continued on this path I would get burned out.
SO here’s the deal…Or should I say the big reveal
First of all, we want to give each client that we work with our very best. We want them to know that they are important, valued and that our yes to their wedding or event is not just another job. We want quality over quantity. Ideally, we want to brand their entire wedding/event. From save the dates, to invitations, to thank you cards. We want to create custom products that clients cherish and remember for years to come. We have decided to book only four clients per month. That way we can assure them that we are available whenever they need our assistance. We also added a full time calligrapher and an interning staff that could focus on the other areas of our business that took us away from our clients. In the end, I want to care for clients as I would a cherished friend.
Secondly, we are adding several different invitation collections from name brand companies for clients to choose from. It’s for our clients who think that while the idea of going deep into a creative process sounds fun, they would rather pick something from an assortment of options. Clients are still able to get the bells and whistles that come with purchasing our invitation sets, but at a smaller price tag. We will begin having set hours for people to browse through books and receive a free invitation consultation. Those hours will be:
Monday: 8-11AM, 1-6PM
Saturday/Sunday: By appointment
Lastly, and this is the big one guys…drumroll please. We are creating a stationery line that we plan to launch for wholesale at the end of the year. This means greeting cards, cups (because we love coffee) and anything else that tickles our creative fancy. The way our products were being designed (I am dying to give you a sneak peek) we needed a new look and a new vision. At heart, I am a minimalist when it comes to how I enjoy designing. I needed a logo that translated who I was on paper. I also needed a new slogan that translated the direction we are headed. One evening it just came to me, “Our cup overflows to celebrate (through events), collaborate (through photoshoots), and encourage (through our stationery line).” As well as. the new versions of our logo:
We are excited to give our Best Yes moving forward and a confident No to anything less. Cheers to another year to fall in love with paper!