Welcome to Small Biz Friday, I’m super excited for the opportunity to share tips and tricks I’ve learned with y’all!! This week I’m hitting that topic you either love or hate (probably more of the hate..), SEO. Yep, Search Engine Optimization is what I’m talking about, but I promise I won’t get too deep with it! These tips will help blogs and websites boost their SEO. The best part is they are super simple steps!
Just as a quick refresher, Search Engine Optimization (SEO) is important if you want your blog to be successful and easily found when searched. The higher the traffic for your website, the better SEO you’ll have. Now you’re probably thinking, “well that’s great, but how do I get my traffic built up first??”. That’s what the tips today are for! Keep reading for some behind the scenes things you can do to boost your website traffic!
1. Name Your Images
– We live in a visual world, which means a large majority of blogs contain pictures in their posts. Unforuntately just putting pictures in your blog isn’t always enough.. but don’t worry, you are on the right path! – When you save your images to your laptop, Google Drive, or some other storage location, you can decide what you save them as. I realize it’s WAY easier to just hit okay and go with the name it gives you, but if you name the image something that ties the image and your website together it does help your SEO and recognition of your website. So instead of random letters and numbers, name that image of invitations “spring pink & gold wedding invitations”. Those words become embedded in your website and if someone searches those words your blog will show up *somewhere* in the search. It may not be the first to appear, but it will be associated with that search just from naming your picture.
If you are uploading images from you phone, my suggestion is to go ahead and upload them but when you have access to a computer save the image from your post (or email it to yourself) on your computer with a more specific name. After that, re-upload it so that it has a descriptive name.
2. Link Posts When You Can
– The more places your posts can be pulled from, the higher SEO you will have. This is one of the reasons people want other bloggers to share their posts, images, or websites in general. However, another way to increase this outside of others sharing your posts, is to insert links from past posts in new posts. It sounds confusing, but I promise it isn’t!
If you have written in the past about wedding photography, maybe specific photographers, certain themes, locations, etc. and your new post is about photography trends for 2017, you can add the links of those past posts to the new one. Talk about your current post and add in a sentence about how this 2017 trend can be seen in your styled shoot from a few months ago (add link in the same sentence). Boom, the new post contains the link to the older post. Depending on your content and how they tie in together, you may be able to link quite a few past posts, or you may decide to only link one. Whatever works for you!
3. Be Active with Comments
– I think it is common for people to think simply replying to comments on your blog post is sufficient, but if you want to engage readers you should do more than this. You absolutely should comment back to your readers, but there’s more! If you allow comments (which you should!), ask people to leave their website. When they do that, go to their website, read and comment on one or more posts of their own. If you put some time and effort into their blog, it might encourage them to continue reading yours! If their blog is in an area you are interested in, subscribe to it. Also, when you comment on their blog post and enter your website, it is yet another place that your web address is being posted and made available to people!
– Bonus! – This may not help with SEO initially, but it is worth noting that liking/commenting back on social media is another great way to drive traffic to your site! I know that if someone is liking or commenting on my blog or even my personal accounts, I usually go to their page and at least see what they are about! Even if they don’t follow you or comment back, they see your name and your brand. If they aren’t interested, maybe someone they know would be or they may be interested in your website, blog, or company in the future!
Hopefully these quick tips have offered some simple insight into SEO, or has at least reminded you to update your photo names on your website! – I know my to-do list has naming some new blog photos on it!
Stay tuned for upcoming posts with more detailed SEO, social media, networking and organizational tips that I’ve learned and want to share with y’all! If you have any simple SEO tips you’d like to share we’d love to hear them!
Thanks for reading! – Kendra